Social media and using it to accomplish marketing objectives is a necessity. And today’s savvy organizations know that paid social media is becoming an ever-increasing, critical part of your overall digital marketing strategy. Done correctly, paid social is your business’s most promising option in drawing a new audience. The key is to understand the various options and plan your strategy accordingly.
What is paid social? Simply put, as opposed to free tools – a Facebook or Pinterest page, a Twitter account or a YouTube channel, for example – paid social uses sponsored content or advertising to boost your website presence in third party feeds and pages. By choosing the specific audience you want to reach using a range of demographic tools, paid social gets your message into the hands of your customers or potential customers effectively and efficiently.